Saturday, May 25, 2013

Could Social Network Marketing Have Benefitted "The Secret Circle?"

By Rob Sutter


"The Secret Circle" is a show that my girlfriend introduced me to and I thought that it was a great one to invest time into. I thought that the storytelling was excellent and the characters, for the most part, were engaging and likable. Keep in mind that television is very hard for me to focus on, so I was happy that I learned about the program and was able to stick with it. The show ended rather abruptly, though, and I would have hoped that social network marketing would prove useful.

I'm sure that you'll be given a number of answers if you were to ask fans of the show why it didn't have a second season. You could make the assumption that costs were to blame, seeing as how special effects were needed immensely. This is a show about witches and magic, after all, so the effects have to look as legitimate as possible in order to suspend disbelief. While the visuals might have been top-notch throughout the duration of the show, they probably placed a burden on budget.

What about ratings, which are easily the most important aspects of any show's longevity? They have to stay at substantial levels or else it's possible that it's not going to see a second season, as the case was here. Keeping that in mind, though, can one honestly say that the show lacked quality in terms of what casual viewers watched? I believed that it was an effective program in all areas aside from the ones which you can connect to online marketing because it's clear more people could have been advertised to.

I'm sure that this show is just one of the few that could have made use of firms along the lines of fishbat. The reason that I say this is because social network marketing could have been able to reach out to more people. However, I would like to think that those who enjoy shows surrounding otherworldly aspects would be the ideal audiences. Those who watch programs like "Supernatural" are probably the best fit if the actions were done to find the best people to market to.

After a show has announced its cancellation, fans are initially speculating as to why it came about. Those who watch the show but did not exactly enjoy it probably figured out why. What about those who understood the gripping aspect of the show and knew that it had a chance to reach another plateau of life? This is where I see "The Secret Circle" being situated in and I believe fans still find the announced cancellation of the show to be rather unjust because of the potential it had.




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